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Client video: So cal real estate agent video marketing plan

One of my goals in these blogs is to share client videos to help YOU get a feel for what it’s like to work with me, AND give you ideas of what video content can be added to your business! Up first, we have real estate agent turned celebrity… Stu Wann.

Stu is with the Wann Group with First Team Real Estate. He added video marketing in his social media plan, and it’s been AWESOME. Over the last five months, he’s moved from having leads call him to interview him to having them call to HIRE him, skipping the whole get to know you process. This is a HUGE shift that enables him to connect with and land clients.

Through his video marketing efforts, Stu is positioning himself as a credible source in his field, AND he builds the know, like, and trust factor as he does it.

In our work together, he does monthly content that includes educational and lifestyle content, and then some off the cuff fun stuff that speaks to his clients needs.

Here are a few examples of Stu Wann’s videos:




Isn’t Stu awesome?

These videos don’t get thrown together, though. Because we do this every month, we have a plan and put together a production list. A couple of days before the shoot, Stu comes up with the majority of the content and sends it over to me. This gives me time to review it and ask follow up questions that of the shoot. This helps us pull the best content for his audience.

So, there you have it! One SUPER great way to add video marketing is to show up CONSISTENTLY to your audience. Show them the expert content only YOU know, AND let them get to know you while you’re at it.

Have a good one!


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