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Make your videos searchable

If you’re a restaurant who is looking for to stand out in Orange County, chances are you’re going to skip Google and head to Instagram for your search. If you’re looking for a tutorial on how to appear to customers, you’re probably going to head to YouTube instead. Then you’ll enter something like “Best tips for marketing for restaurants” or “tutorial on how to make your restaurant stand out” into the search bar and start scrolling for the best fit.

The top results? The accounts with the clearest titles and hashtags.

If you’ve spent a few hours prepping for our video and a half day shooting the actual content, you can’t stop once I send you the final edits.

The final step: a plan for distribution. Yes, have a plan for the preparation and that actual shoot, but how are you going to make sure you’ve got as many eyeballs on your video as possible?

Part of my job is helping you to distribute your videos properly, and part of distributing properly means being searchable by an audience. This looks like Instagram hashtags and YouTube titles, tags and descriptions.

To understand how to best title your video or which hashtags to use, here are my tips:

Instagram: Hashtags

For Instagram, I use the 15-10-5 hashtag rule. Instagram has a max of 30 hashtags on a given post. So break those down like this:

  • 15 of your hashtags should be the size of your following. This gives you the best odds of being a top post in those posts. For example, I have about 1,000 followers. When I use hashtags around that same size, then I'm more likely to be found at the top of those tags

  • 10 of your hashtags should be more narrow, more specific to your region or local audience. For me, I pick accounts resting at about 500 tags, like #orangecountyvideo

  • 5 should be a reach. This is where you’re a small fish in a big pond, but it’s worth putting yourself out there for the bigger hashtags like #videographer or #videomarketing

YouTube: Titles and Tags

YouTube is all about search-ability as well but we focus a LOT on giving accurate TITLES to your video. I use a database that searches and identifies how much competition you have for the specific video title that you're thinking about.

  • Ask yourself, "what's the most basic and easy way my ideal client would search for this video?" it could be as simple as "San Clemente Realtor" or "What's a Mellow Roos for Ladera Ranch?"

Create descriptions that inform. Imagine your average customer is sitting across the table from you and you need to educate them on what you do in five minutes. Write about the topic at hand, whether it be a specific principle you're educating them on or an overview of your business. Briefly imagine them across the table, you write with your eyes closed as if you were having an actual conversation.

The key to descriptions is the usefulness of it. For those searching for services, how to-s, and brands they admire WE ALL WANT LINKS. This is both beneficial in being found from search engines as well as being useful to the people who what your videos. Since we live in a overly saturated world of content and info ready at hand - we want the tips, tricks, gear and referrals ASAP.

AKA - add links in your YouTube description that lead back to your website, to your affiliate links from Amazon, to your maps locations of where your office is located. Anything and everything to have you searchable via other links, key wording, and thumbnails that draw you in. More on thumbnails later...

I know this can sound overwhelming, but this is my jam. I want your great content to be FOUND with an easy search by your ideal client. That’s the goal, right?

And hey, I do the heavy-lifting of searching for the best titles and hashtags FOR you so that you can get all the hits you want and be watched for years to come.

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